NASTY Worldwide

NASTY South Africa represents the local home of a global flavour house born in 2015, now trusted in more than 80 countries worldwide. At our core, we exist to deliver on a singular, uncompromising standard: the World’s Tastiest Flavours. To us, flavour is an ongoing craft; with over 200 profiles engineered, tested, and fine-tuned globally so that every blend we bring to the South African market is deliberately layered and calibrated for clean, vivid taste that remains consistent from the very first draw to the last.

Our role is to bring clarity, quality, and intention to an often-overwhelming landscape. Rather than distracting adult vapers with endless gimmicks and confusing jargon, we strip away the clutter to focus on authentic taste profiles across six dedicated families: from the crisp, refreshing fruit-and-ice notes that South Africans love most, to single-fruit purity, layered blends, rich desserts, nostalgic sodas, and familiar tobacco blends designed to provide a comfortable landing for adult smokers looking to make the switch.

From compact pocket formats to long-lasting rechargeable hardware, NASTY South Africa pairs purpose-built device technology with formulated e-liquids. We are here to champion genuine flavour craft, responsible adult-only standards, and a straightforward way for every adult consumer to find their lane.

A decade of NASTY activations: the trade booth, festival crowds, and beach and club events.

Our Journey

  1. NASTY brand launched.

    Brand was launched in Malaysia, through mod vinyl wraps and accessories.

  2. NSTY Worldwide incorporated.

    Established as a private limited company.

  3. NASTY JUICE launched.

    Freebase e-liquid launched in Malaysia and Middle East.

  4. NASTY enters Europe.

    NASTY JUICE award-winning debut at the Vaper Expo UK.

  5. NASTY available at 5,000 retail points.

    NASTY available in 18 countries worldwide.

  6. NASTY enters North America.

    NASTY enters USA and Canada.

  7. NASTY enters Central & South America.

    NASTY expands into Latin America.

  8. Monthly production hits 500,000 bottles.

    Expansion at Tampin facility completed.

  9. NASTY available at 10K retail points.

    NASTY available in 35 countries worldwide and expands into East Asia and Oceania.

  10. NASTY launches ncig.

    ncig closed pod system launched in Malaysia.

  11. NASTY launches first disposable.

    NASTY FIX launched in Malaysia.

  12. NASTY FIX hits 1M units per month.

  13. NASTY rebranding.

    NASTY launches new consumer branding look.

  14. NASTY available at 30K retail points.

    NASTY available in 60 countries and expands into Africa.

  15. NASTY launches ncig pro.

    NASTY launches 4th generation ncig ecosystem.

  16. NASTY available at 50K retail points.

    NASTY available in 83 countries worldwide.

  17. NASTY ENRG launched in South Africa.

    NASTY ENRG Pulse Series launched in 6 flavours.

We create the science behind the World's Tastiest Flavours.

Backed by real-world data from our international retail network and large-scale private sensory testing across diverse cultures, our focus is to ensure every NASTY product is a hit with its audience. That commitment to cultural intelligence is what tunes a flavour to a local palate.

  1. Concept & Molecular R&D Shenzhen
  2. Rapid Prototyping
  3. Cross-Cultural Blind Taste Tests
  4. Regional Recipe Refinement
  5. High-Precision Mass Production
  6. Launch & The Feedback Loop
Hands adjusting a microscope on the bench at NASTY Labs, researchers in lab coats working alongside.
Perfected through a rigorous global feedback loop over the past 10 years.

Where the work happens

Three cities, one global range. Flavours are formulated in Shenzhen, packaging and trade creative are designed in Kuala Lumpur, and global headquarters run out of Dubai.

130+ people, 10+ nationalities and 50,000+ retail points.

  • Eight colleagues on a low couch in the Dubai office, city glazing behind them.

    Dubai

    Corporate

  • The Kuala Lumpur studio at work, drawings spread across the table and an edit bay in the foreground.

    Kuala Lumpur

    Design, Marketing & Sales

  • The Shenzhen assembly line in blue coveralls, hairnets and gloves, building devices at the bench.

    Shenzhen

    R&D, Manufacturing, Logistics & Sales

  • NASTY Labs

    Shenzhen

    NASTY Labs is based in Shenzhen, working closely with the leading flavour houses in China to formulate latest in-demand formulations while continuously improving the World's Tastiest Flavours in our disposables and e-liquid solutions.

    Microscopes, screens and samples on the bench at NASTY Labs, two researchers in lab coats and safety glasses.

  • NASTY Design Studio

    Kuala Lumpur

    NASTY Design Studio in Kuala Lumpur is led by Asian award-winning designers who develop outstanding product packaging, high-impact A&P materials to support our clients worldwide, and POSM & Merchandise items for trade marketing support.

    The Kuala Lumpur design team together between the desks, most of the studio in one frame.

Achievements

Trusted in over 80 countries, NASTY products are manufactured to meet the most stringent regulatory and quality standards.

Awards

2016

  • Innovative TeamVapecon Kuala Lumpur
  • Best MarketingVapecon Kuala Lumpur
  • Best Fruity FlavorVapecon Kuala Lumpur
  • Best Fruity FlavorVape Expo Poland

2017

  • Best Juice of the YearVapouround
  • Best Branding & MarketingVapouround
  • Best Menthol Flavor in MayVaper Expo United Kingdom
  • Best Menthol Flavor in OctoberVaper Expo United Kingdom

2018

  • Fruity TPD E-LiquidVape Jam 4 United Kingdom
  • Best Branding & MarketingVapouround
  • Industry LeaderVapouround
  • Best Tobacco FlavorVape Awards Ecigclick
  • Best International BrandsVape Awards Ecigclick

2019

  • Asia GlobeMivas Kuala Lumpur
  • Asia Best Salt TobaccoMivas Kuala Lumpur
  • Best International BrandVape Awards Ecigclick
  • Industry LeaderVapouround
  • Best Branding & MarketingVapouround

2020

  • Best Fruit FlavourVapouround
  • Best Salt NicotineVapouround

2021

  • Outstanding Contribution to the Vape IndustryVapouround
  • Best Salt Nicotine (Runner Up)Middle East & North Africa Vape Awards

2023

  • Best Overall DisposableThe Vaper Expo UK
  • Product of the Year (Disposable)Philippines Vape Awards (MIVE)
  • Best New ProductPhilippines Vape Awards (MIVE)
  • Best Tobacco (Winner)World Vape Show Awards

2024

  • Best Overall Branding & MarketingMiami Alt Pro Expo

Approvals

TPD
European Tobacco Products Directive
FDA
United States Food and Drug Administration
SFDA
Saudi Food & Drug Authority
ESMA
Emirates Authority for Standardization & Metrology
Ministry of Health Malaysia
Kementerian Kesihatan Malaysia
SIRIM
Malaysian standards and certification body

#NOT4KIDS

NASTY products contain nicotine and are sold to adults of 18 and over, only. Nicotine is addictive. 18+ strictly, no entry to minors.

  • Scan the QR code

    Every box carries a QR code. Scanning it after purchase confirms the product is genuine, and enters you into the rewards programme.

  • Buy from an authorised reseller

    NASTY is stocked at 2,393 confirmed outlets across South Africa. If a shop is not on the map, the stock is not ours to stand behind.

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